The acceptance of mobile communication technologies in student communities
by Matti Koivisto
International Journal of Web Based Communities (IJWBC), Vol. 5, No. 2, 2009

Abstract: In this paper, the acceptance and use of mobile phone-mediated communication technologies are studied in three different cultural student communities. The analysis is based on the Mobile Information System Adoption and Use (MISAU) model developed here. The model combines elements of the technology acceptance and information success models into a single framework. The results of the study indicate similar acceptance patterns in all three subcommunities, but social network analysis reveals interesting cultural differences in how mobile communication technology is used. When the results are analysed with Hofstede's dimensions of a national culture (Hofstede, 2001), power distance, individualism and masculinity have a strong correlation with the communication intensity of the subcommunity.

Online publication date: Sun, 22-Mar-2009

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