Measuring mobile service usage: methods and measurement points
by Antero Kivi
International Journal of Mobile Communications (IJMC), Vol. 7, No. 4, 2009

Abstract: A comprehensive understanding of mobile service usage is increasingly difficult as a fragmented user base is accessing internet-based services using multiple wireless networks. In this paper, alternative data collection methods are reviewed. Surveys and end-user monitoring provide very detailed sample-based data, whereas wireless network data are less granular but cover an operator's entire subscriber base. Servers give detailed data on a focused user base. In future, survey-based methods will be increasingly complemented with automated measurements. Multifunctional mobile handsets and servers of internet-based service providers seem the most promising measurement points, whereas 2G/3G mobile networks are less useful as traffic leaks to alternative networks.

Online publication date: Sun, 08-Mar-2009

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