Improving product configurators by means of a collaborative recommender system
by Henrik Stormer
International Journal of Mass Customisation (IJMASSC), Vol. 3, No. 2, 2009

Abstract: More and more companies are starting to offer individualised products and services to their customers. A customer can create his own product by choosing different product options. This process is, however, often problematic and confusing for new customers, as they typically need in-depth knowledge of the product they want to buy. This paper proposes the use of a collaborative recommender system to calculate the most common product options and recommend these options to a customer during the design process. The presented approach can be integrated into the existing product configurators.

Online publication date: Fri, 20-Feb-2009

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