Managing assets in the field of sports special events: a proposal for a new methodological and analytical approach Online publication date: Sun, 15-Feb-2009
by Lionel Maltese
International Journal of Sport Management and Marketing (IJSMM), Vol. 5, No. 3, 2009
Abstract: The Resource-Based View (RBV) approach has become a standard among the trends of thought in company strategy and has been developed in the past few years in the field of sport management (Gerrard, 2005). In this view, we have led this empirical research with the managers of sports special events organisations from 2001 until 2006. Our objective is to understand the way the assets of an event are manipulated. More precisely, we will clarify the role of 'assets managers', highlighting their ability to learn and 'bricolage' as leverage in the building of a unique system of resources (Koenig, 1999). The main axes of reinforcement by training, allowing (among other things) control of the threshold effects and the exploitation of interconnecting resources and their reinjection, a guarantee of renewal and the evolution of a structured inner system can be considered as new analytical tools of resources management (Sirmon et al., 2007).
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