Profitable innovation for corporate entrepreneurship (PRINCE): cases from a multinational company
by Alper Alsan, Ilayda Pasiner
International Journal of Management Practice (IJMP), Vol. 3, No. 3, 2009

Abstract: Continued innovation of products, services, technology with corporate entrepreneurship is a lasting way to keep a business on its feet. Despite the findings and practices, innovation management is still a big challenge for corporate entities. In this paper, a new corporate innovation framework for successful innovation is developed. This framework is applied to three regional companies in a multinational company – Siemens AG. The results show that the framework is able to identify the strengths and weaknesses of the regional companies such that the decision-makers can decide on improvement areas in order to have more successful innovations.

Online publication date: Mon, 12-Jan-2009

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