E-business-spawned EMCs: an overlooked aspect of the impact of e-business proliferation on EMCs
by Varinder M. Sharma
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 2, No. 3, 2009

Abstract: The impact of e-business proliferation on export marketing intermediaries and, in particular, on Export Management Companies (EMCs), has been a subject of serious debate among international business scholars. However, the debate remained focused on the reintermediation or disintermediation aspects of EMCs and overlooked the aspect that e-business could also spawn new types of EMCs, labelled here as E-Business-Spawned EMCs (EBS-EMCs). This study develops a comprehensive framework on the impact of e-business proliferation on EMCs and brings into light the emergence of EBS-EMCs. The study also describes the types of EBS-EMCs and the factors favouring their emergence.

Online publication date: Thu, 04-Dec-2008

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