Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators
by Guillaume Bodet, Iouri Bernache-Assollant
International Journal of Sport Management and Marketing (IJSMM), Vol. 5, No. 1/2, 2009

Abstract: The purpose of this research was to identify the contribution of sporting event service attributes to spectator satisfaction in a French ice hockey context. Based on the tetra-class model, the results demonstrated that some service attribute contributions vary upon spectator's team identification whereas some do not. This survey highlighted the prior and non-prior service attributes in order to satisfy spectators, amateurs and fans and reinforced the crucial role of segmentation in sport event attendance analysis.

Online publication date: Mon, 01-Dec-2008

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