An insight into the attributes influencing the acceptance of internet banking: the consumers' perspective
by Wai-Ching Poon, Gun-Fie D. Yong, Woon-Har P. Lam
International Journal of Services and Standards (IJSS), Vol. 5, No. 1, 2009

Abstract: Six factors with 42 elements were identified to examine the influences of demographic variables and attitudes towards the acceptance of internet banking in Malaysia using a Likert scale questionnaire. Results revealed that all elements for each factor are significant, except for design factors; whilst convenience and securities were the most important attributes influencing the inclination to accept internet banking services. It was found that demographics as well as occupation background have a high correlation to the tendency to accept internet banking. Conversely, gender, race and marital status appeared to have insignificant influence. Some recommendations on ways to address the impediments were suggested.

Online publication date: Sun, 30-Nov-2008

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