Theoretical views on the potential shopper response to RFID item tagging
by Rebecca Angeles
International Journal of Business Information Systems (IJBIS), Vol. 4, No. 1, 2009

Abstract: Radio Frequency Identification (RFID) tagging at the product item level will be an issue concerning shoppers because of its unique abilities to curtail privacy. Retailers will be concerned about how to implement RFID at the product item level. This study uses 'procedural fairness/justice', 'consumer or expected utility theory', and Thaler's 'acquisition-transaction utility theory' to resolve this tagging dilemma. Observance of Canada's Personal Information Protection and Electronic Documents Act is considered the operationalisation of procedural fairness/justice. Canadian university students and teachers participated as surrogate shoppers in the conduct of the survey method. Logistic regression identified the variables best predicting the purchase decision.

Online publication date: Sun, 30-Nov-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com