The economic value of 'immateriality'
by Andrea Granelli, Roberto Pone, Barbara Marcotulli
International Journal of Digital Culture and Electronic Tourism (IJDCET), Vol. 1, No. 2/3, 2008

Abstract: There is no structured and systematic approach to opportunities stemming from innovation in the field of cultural tourism. This consideration represents the starting point of the 'Experience Roma' initiative presented in this essay. This project is a joint effort between the local government authorities as well as the cultural organisations and institutions in Rome, Italy. Among the project's objectives are to place Rome at the centre of innovation in terms of cultural tourism, to create a project-oriented approach to deliverables that can be easily replicated in other 'art cities' so as to build, develop, and disseminate an ''Italian approach to cultural tourism management''.

Online publication date: Mon, 24-Nov-2008

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