Data mining tools: a CRM perspective
by Jayanthi Ranjan, Vishal Bhatnagar
International Journal of Electronic Customer Relationship Management (IJECRM), Vol. 2, No. 4, 2008

Abstract: With the emphasis on customer strategy and building customer relationship and values, this paper provides an overview of data mining products with respect to customer relationship management. The leading data mining products are more than just modelling engines employing powerful algorithms; instead they address the broader business and technical issues with respect to customer relationship. The choice of the particular tool for a particular application for the companies is a challenge. The authors tried to present the benefit and application of the data mining tools in CRM through the survey of the literature. The paper attempts to present the competitive advantage, the firm achieves by selecting the best suited data mining tool according to their need.

Online publication date: Tue, 04-Nov-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Customer Relationship Management (IJECRM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com