Critical factors of ASP acceptance in SMEs: an empirical study of Chinese ASP clients Online publication date: Tue, 04-Nov-2008
by Xiang-Hua Lu
International Journal of Electronic Customer Relationship Management (IJECRM), Vol. 2, No. 4, 2008
Abstract: The adoption of ASP is experiencing a revival after cold reception by the market and initiates further study to guide industry development. The retrospective study of current ASP clients' acceptance is helpful for a better understanding of ASP acceptance motivation. This paper identified 11 critical factors after considering the ASP value expectations and Chinese IS implementation uniqueness. One hundred and forty-seven current ASP clients of Shanghai are surveyed to test these critical factors. Data analysis reveals that significant acceptance facilitators of ASP include: application service quality, infrastructure assurance, vendor reliability, contract pricing, top management orientation and industry or supply chain drive and IT capability. Some specific Chinese features also are found to explain ASP acceptance in SMEs in China as well. These empirical results are useful both for vendors to optimise the business model and clients to make decisions.
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