When technology innovation is not enough, new competitive paradigms, revisiting the Spanish ceramic tile sector
by Jose Albors-Garrigos, Jose Luis Hervas-Oliver, Patricia Beatriz Marquez
International Journal of Technology Management (IJTM), Vol. 44, No. 3/4, 2008

Abstract: As a result of the development of new industrialised countries such as China and other Southern Asian economies, traditional competitive paradigms based in advantages related to costs and quality efficiencies are no longer sufficient. These previous classical paradigms related competitiveness between the degree of technology innovation and the employment of cluster's resources by the incumbents of the industry. However, the combination of adequate knowledge and relationship management with marketing efforts brings forth a reconsideration of the present competitive models which go beyond those analyses from the point of view of clusters. The objective of this investigation will analyse the governance structure of the territorial value chain in the Spanish ceramic tile cluster, through the understanding of previous and current roles of several industries involved in the value creation system. By way of, both case study and quantitative methodology approach, the authors will explore the paradigm change where traditional chain actors are losing their grip on their contribution to the territorial value creation system as new actors appear with a more stable status.

Online publication date: Fri, 31-Oct-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com