The effects of revenue management via diversification strategy on Non-Commercial Bank Financial Institutions' productivity: empirical evidence from Malaysia
by Fadzlan Sufian
International Journal of Revenue Management (IJRM), Vol. 2, No. 4, 2008

Abstract: By employing the Malmquist Productivity Index (MPI), this paper attempts to examine the effect of Non-Commercial Bank Financial Institutions (NCBFIs) revenue management strategy via diversification into the non-traditional activities during the period 2000-2004. To do so, the procedure is repeated twice. First, the non-traditional activities items are omitted from the analysis, and then they are added as an additional output variable. The results suggest that while the merchant banks' productivity is enhanced, the finance companies' productivity worsened. Multivariate analysis based on the GLS fixed and random effect estimators reinforces these findings.

Online publication date: Sun, 12-Oct-2008

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