Cultural innovation through store atmosphere and product design: a case of the craft industry
by Yie-Fang Kao, Pei-Gi Shu, Ming-Hsien Yang, Tzu-Yang Chang
International Journal of Revenue Management (IJRM), Vol. 2, No. 4, 2008

Abstract: Cultural innovation implies revenue potential and has gained much academic and practical attention. In this study we explore the case of Yingge craft industry, a well-known cultural innovative industry in Taiwan, by focusing on the relationship among constructed atmosphere, product design, customer experiential value and satisfaction. The results from a stratified sample show that store atmosphere, product affective design, and functional design are positively correlated with customer's aesthetic, social, and functional value, which in turn affects satisfaction. Managers in the industry are advised to construct good store atmosphere and quality product design to enhance customer experiential value and satisfaction.

Online publication date: Sun, 12-Oct-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Revenue Management (IJRM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com