The Trust Deficit of e-commerce: a comparative study of domestic and offshore e-commerce systems
by Chiung-Ju Liang, Gene Chen
International Journal of Information Systems and Change Management (IJISCM), Vol. 3, No. 2, 2008

Abstract: The purpose of this study is to investigate the different effects in terms of various aspects of the e-commerce model on domestic and offshore e-commerce customers. Some 1,108 responses from all 15 major securities and futures brokers (market shares totalled 90%) in Taiwan were returned for a response rate of 98%. The results reveal that the conceptualisation of structural equation model did not differ across the domestic e-Brokerage System (EBS) users and the offshore EBS-users. However, the offshore EBS-users rated the e-Trust lower than what the domestic EBS-users did. We will refer to that difference as 'Offshore Trust Deficit (OTD)'.

Online publication date: Fri, 10-Oct-2008

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