Privacy concerns in e-commerce: an empirical investigation of gender differences
by Silvana Faja, Silvana Trimi
International Journal of Electronic Business (IJEB), Vol. 6, No. 4, 2008

Abstract: Privacy of personal information disclosed during e-commerce transactions continues to be an important issue for internet users. Previous research indicates the existence of gender differences in privacy concerns online. However, little has been done to explore these differences in the context of various dimensions of privacy and their influence on purchasing behaviour. This study focuses on gender differences from two perspectives. First, it explores gender differences along three specific dimensions of privacy. Second, it considers the moderating role of gender in the relationships between dimensions of privacy and purchasing behaviour. Results of this study show that female and male internet users do not differ in their concern about information privacy online. However, they differ in the way privacy concerns influence their purchasing behaviour online.

Online publication date: Thu, 09-Oct-2008

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