Profile of products enduring quality over long periods as strategic factor to increase their utilisation rate
by Giancarlo Barbiroli
International Journal of Product Development (IJPD), Vol. 6, No. 3/4, 2008

Abstract: The general low utilisation rate of durables and their fast replacement are a consequence of their properties/performance, of the market features and of consumers' behaviour. The consequent world demand of the original raw materials is constantly growing, the resources productivity is still very low and the environmental unbalances are increasing. To increase at least by ten times the resource productivity, the crucial point becomes a higher utilisation rate of durables, which can be achieved by implementing the new concept of 'Quality over long periods'. In this work, the main factors that influence enduring quality are considered and discussed.

Online publication date: Sun, 21-Sep-2008

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