Mobilising corporate resources to disasters: a comparative analysis of major initiatives Online publication date: Wed, 03-Sep-2008
by Matt Statler, Peter Burgi, Bill Raisch
International Journal of Technology, Policy and Management (IJTPM), Vol. 8, No. 4, 2008
Abstract: As major disasters have had increasing impacts around the world in recent years, corporations have increasingly mobilised resources in support of disaster preparedness, response and recovery efforts undertaken by governmental and nongovernmental organisations. But how and why exactly do corporations increasingly mobilise resources to disasters? Organisational researchers continue to lack basic descriptive data as well as theoretical frameworks to respond to these basic questions. This paper responds to this need by presenting descriptive research findings regarding a series of programmes designed to mobilise corporate resources to disasters. We conduct a first-order analysis of these data, and then reflect on the findings in light of existing theories of Corporate Social Performance (CSP), resilience and intangible assets. Based on these reflections, we develop a new theory that frames the mobilisation of corporate resources to disasters as a strategic attempt to develop interdependent resilience as a common intangible asset.
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