Website development as a means of communication: a case study for the Kolossi Grand Hotel, Cyprus
by Despo Ktoridou, E.N. Roussakis
J. for Global Business Advancement (JGBA), Vol. 1, No. 4, 2008

Abstract: The case explores the use of internet technology as a marketing communication tool by the new management team of a medium sized hotel in Cyprus. The issues raised are typical of internet promotion in the hotel industry. The objective of the case is to acquaint the student with considerations that benefit businesses and marketers in the design, development, implementation and evaluation of a successful website, to be used as an effective online marketing communication tool.

Online publication date: Sat, 16-Aug-2008

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