Chinese consumer's adoption intention towards 3G mobile phone
by Matthew T. Liu, Lee-Lien Huang, Alexander Nai-Chi Chen
International Journal of Mobile Communications (IJMC), Vol. 6, No. 6, 2008

Abstract: This research paper proposed a model for the adoption of wireless communication technology. Specifically, we examined factors affecting the adoption of 3G mobile phone in China. This research is primarily based on a telephone survey with a valid sample of 280 random respondents who have experience in using 3G mobile phones from five major cities in China. The empirical result shows that 'technology cluster' is significantly important, while other factors in predicting user's intention to adopt 3G mobile phone are not significant. To some extent, it is contradictory to some existing innovation adoption literatures. Practical and theoretical implications and explanations are provided. Further research in this area is highly recommended.

Online publication date: Mon, 04-Aug-2008

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