Enhancing information management through data mining analytics to increase product sales in an e-commerce platform
by Stephan Kudyba, Kenneth Lawrence
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 2, No. 2, 2008

Abstract: This paper addresses the utilisation of complementary technologies to more effectively identify and accommodate the market demand for product documents available via an e-commerce platform. More specifically, it investigates the utilisation of data mining methodologies to enhance the information management of e-commerce data to better identify consumer purchasing patterns and preferences for engineering-based documents. By enhancing the knowledge of consumer behaviour through the effective transformation of data into actionable information, organisations can enhance the e-commerce functionality to more effectively direct consumers to the existing products that are available within a document repository. The result is a higher volume of sales for existing customer visits and increased customer satisfaction.

Online publication date: Mon, 04-Aug-2008

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