Impression management: a form of emotion work for women in a male-dominated profession Online publication date: Fri, 11-Jul-2008
by Jacqueline H. Watts
International Journal of Work Organisation and Emotion (IJWOE), Vol. 2, No. 3, 2008
Abstract: This article discusses ethnographic qualitative research into women's experiences in professional construction roles. It highlights the discursive features of a highly male-dominated industry that is imbued with a 'presenteeism' culture. Drawing on Goffman's concept of impression management, the article explores women's responses to cultural and social pressures to be a 'hard' and 'long' working member of the team. The requirement to observe a strict separation between home and work frames what is seen as appropriate workplace talk; women's collusion in this observance is emotionally demanding adding to their stress but essential in managing others' impression of their performance in role.
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