Spam, spamdexing and regulation of internet advertising
by Paul Przemyslaw Polanski
International Journal of Intellectual Property Management (IJIPM), Vol. 2, No. 2, 2008

Abstract: The European Union has developed a rather comprehensive regulatory framework concerning advertising on the internet. However, these developments have had an impact primarily on the European Economic Area and the candidate countries, such as Turkey. On a global level, there is no international regulation dealing with questions as to how to advertise in cyberspace. As a result, these matters are primarily governed by international trade usages or cyberspace customs. The aim of this paper is to present certain practices that have emerged in internet industry, which supplement the Community regulatory framework.

Online publication date: Mon, 07-Jul-2008

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