Enhancing mobile advertising via Bluetooth technology
by Sahar Idwan, Suad Alramouni, Mosleh Al-Adhaileh, Ahmad Al-Khasawneh
International Journal of Mobile Communications (IJMC), Vol. 6, No. 5, 2008

Abstract: This paper presents a Multimedia Message Transmitter Tool (MMTT) that provides businesses with the opportunity to use Bluetooth wireless connectivity delivering the relevant information to relevant people in the right places and time. MMTT empowers any business to market their services or products for unlimited time with a one-time fee. It provides the ability to deliver customised content on a permission-based manner to all devices in the range of 100 m to 1 km. MMTT supports user's right of privacy and ensures spam-free delivery of content to interested users. Experimental results show that MMTT provides a viable solution for realising mobile advertising for the advertisers as well as the consumers.

Online publication date: Mon, 07-Jul-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com