Crafting a policy framework of indicators and quality standards for rural tourism management
by Maria Partalidou, Olga Iakovidou
International Journal of Tourism Policy (IJTP), Vol. 1, No. 4, 2008

Abstract: The lack of a national quality policy framework for rural tourism in Greece led to setting standards according to personal experiences and different definitions of quality. This paper makes a contribution by acknowledging what rural tourism quality should be, in terms of the most important quality indicators evaluated according to visitors' norms. Study findings show that quality is safeguarded when standards for leisure activities are met and localities are protected. Using this framework, managers can balance high demands and pursue excellence and decision-makers can establish policies for better planning and management of quality in rural tourism.

Online publication date: Sun, 06-Jul-2008

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