Beyond the concept of 'getting big or getting out': entrepreneurship strategies to survive as a farm family
by Bruno Hildenbrand, Charles B. Hennon
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 6, No. 3, 2008

Abstract: Why do families value and maintain a family-farming ideology that goes against prevalent enlargement or exit trends and is subject to pressure from modernisation and burdened with risk? Two answers are suggested: the farm represents a lifestyle having advantages with regard to independence and the combination of working and living; and family tradition opposes giving up a farm. This paper inquires about entrepreneurial aptitude and action strategies of one farmer and his family. A case study demonstrates how pluriactivity and diversification strategies can advance the farm in the face of adversity, and that entrepreneurial strategies and the development of a rural business can be pursued while still retaining the identity of farmer.

Online publication date: Mon, 30-Jun-2008

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