innovationEnterprizer: system for evaluating and managing corporate innovation Online publication date: Fri, 27-Jun-2008
by Iain Bitran, Steffen J. Conn, Marko T. Torkkeli
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 8, No. 2, 2008
Abstract: As product and service lifecycles shrink, managers place greater emphasis on the timely and efficient development of new products, processes and services. This paper relays the development, methodology and application of a systematic method for assessing and promoting innovation in corporations: innovationEnterprizer. This method provides the framework for a software-based knowledge system, which also contains comprehensive support and training materials. Subsequent to the introduction, an overview of the concepts and issues relating to the field of corporate innovation is given. Thereafter, the innovationEnterprizer methodology and algorithm are relayed, as are the software functionalities. Finally, the benefits of innovationEnterprizer are highlighted.
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