The exploration of future service innovations in the radically changing business environment within the electricity distribution industry
by Jukka Bergman, Ari Jantunen, Satu Viljainen, Jarmo Partanen
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 8, No. 2, 2008

Abstract: The radically changing business environment in the electrical distribution industry analogous to the telecommunication industry in the beginning of the 1990s in Finland opens up totally new inter-industrial opportunities and forces organisations to renew their strategies and operations. In this study, two qualitative approaches – a scenario method and a GDSS method – were applied to assess the future development of the business environment and to generate totally new innovation ideas. This study provides guidelines for future-oriented innovation management and organisational renewal resulting suggestions for the companies as well as for the authorities where to direct their future activities.

Online publication date: Fri, 27-Jun-2008

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