The adoption of Customer Relationship Management (CRM): an empirical study on Iranian firms
by A. Keramati, J. Toufighi Zavareh, A. Ellioon, H. Moshki, S. Sajjadiani
International Journal of Electronic Customer Relationship Management (IJECRM), Vol. 1, No. 4, 2008

Abstract: To state the Customer Relationship Management (CRM) adoption by Iranian firms, CRM practices are empirically investigated in this research. For this purpose, a survey in 41 Iranian firms of five different business sectors has been conducted. Differences of CRM usage, among firms from various sectors, have been analysed. The results show that investigated organisations are adopting CRM in some limited extent, which could lead to hinder them from fully utilising the potentials of such systems. Researchers, strategic managers and CRM vendors can find a set of useful information about the state of CRM usage in Iranian organisations in this paper.

Online publication date: Wed, 18-Jun-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Customer Relationship Management (IJECRM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com