'Making the case' for using the case method in sport management education
by Jess C. Dixon
International Journal of Sport Management and Marketing (IJSMM), Vol. 4, No. 2/3, 2008

Abstract: The case method has been a staple of management education for more than a century. However, despite its prevalence in business schools around the world, the case method has been relatively underutilised by the members of the sport management academy for the instruction of their classes. This paper is intended to highlight the virtues of case pedagogy and encourage its use within sport management education, as Zeigler did nearly 50 years ago. Drawing upon personal experience, the author discusses how the case method was employed in teaching classes in the area of strategic management in sport.

Online publication date: Wed, 04-Jun-2008

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