Types of electronic commerce adoption in banks: an exploratory study
by Youlong Zhuang, Charles Franz
International Journal of Services Technology and Management (IJSTM), Vol. 9, No. 2, 2008

Abstract: The purpose of this research is to study the types of e-commerce adoption and the factors that influence such adoption. A semi-structured questionnaire is utilised to guide the collection of case data from five banks. Five types of e-commerce adoption are developed from the current study: passive, communication, intra-business, transaction and integration adopters. Technological innovation adoption theory is used to study three factors that may affect the adoption types: organisational, technological and environmental. The results show that the extent to the three factors are present determines the type of adoption in the sample. This study enriches the technological innovation theory.

Online publication date: Wed, 21-May-2008

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