Outlining the voices of customers in technical education
by Roma Mitra Debnath, Ravi Shankar, Surender Kumar
International Journal of Management in Education (IJMIE), Vol. 2, No. 2, 2008

Abstract: Understanding customer requirements have become an indispensable tool to remain competitive in the world nowadays. This holds true in educational institutes, too. The quality of the academic programme largely depends on the curriculum design of the various courses, because the success of any technical programme is largely affected by the curriculum of the courses. This paper demonstrates how the technical institutes can apply Quality Function Deployment (QFD) to translate the Voices of Customers (VOCs) into operations to improve their curriculum. To improve the curriculum, the students' expectations of the curriculum and faculty performance are being captured, as the course curricula and the performance of the faculty are two crucial parameters interacting to produce quality education.

Online publication date: Mon, 19-May-2008

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