International human trade: a marketing analysis
by Patriya Tansuhaj, Jim McCullough
J. for Global Business Advancement (JGBA), Vol. 1, No. 2/3, 2008

Abstract: International human trade is a dark side of international business that has largely been ignored by international business researchers. With a rapid globalisation, these activities have intensified to become a global phenomenon in the past two decades. The intent of this paper is to raise an awareness of such an important global business phenomenon. We offer a general classification of international human trade as well as describing it more specifically in the marketing context of product, price, place and promotion of humans and human organs. Recommendations for policy makers and suggestions for future research are included.

Online publication date: Mon, 19-May-2008

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