The new business potential with mobile commerce
by Chang-tseh Hsieh, Charlotte Jones, Binshan Lin
International Journal of Mobile Communications (IJMC), Vol. 6, No. 4, 2008

Abstract: Mobile commerce (m-commerce) has become the latest topic for today. Business organisations have been restlessly evaluating the revenue potential of the m-commerce market and developing business models to exploit the huge profit potential of this new market. This paper provides an overview of the fundamentals about m-commerce and relevant information to help business managers, particularly those without an IT background, to understand the key elements and basic concepts of m-commerce. Some strategies for dealing with m-commerce challenges and future expectation will be addressed.

Online publication date: Mon, 28-Apr-2008

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