Analysing the competitive advantage for the operating model of Phalaenopsis aphrodite industry in Taiwan
by Tzong-Ru Lee, Jiun-Hung Lin, Be-You Din, Siau Ching Lenny Koh, Hui-Chuan Chen
International Journal of Value Chain Management (IJVCM), Vol. 2, No. 2, 2008

Abstract: As a giant natural greenhouse, Taiwan is self sustaining in growing Phalaenopsis aphrodite from upstream seedling to downstream blooming. However, as a commodity, growing Phalaenopsis aphrodite from seedling to blooming is an intricate industry. Integration of upstream supply of raw materials and downstream delivery of products is the goal for agricultural management in a business mode. Using the five-flow business function, viz. information, business, logistics, cash and personnel, the operation model of Phalaenopsis aphrodite is analysed to identify the bottleneck and suggest possible solutions for future development and improvement.

Online publication date: Fri, 28-Mar-2008

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