Balancing product development in high-technology industry
by Michael T. Anthony, Jonathon C. McKay
International Journal of Technology Management (IJTM), Vol. 14, No. 6/7/8, 1997

Abstract: Because it involves all levels of the organisation and crosses all functional boundaries, product development is very difficult to control. Unbalanced control is at the root of many of the symptoms of troubled product-development performance. The authors investigate the four primary unbalanced product-development behaviours exhibited by organizations and present four balancing mechanisms to correct these flaws. In their view, balancing product development contains a structured development methodology and project assessments at specific, high-impact decision points that involve top management appropriately while still allowing empowerment and ownership by the project teams.

Online publication date: Mon, 18-Aug-2003

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