Success with venture capital: a case study on business strategy
by Day-Yang Liu, Chung-Chi Liu
International Journal of Information Systems and Change Management (IJISCM), Vol. 2, No. 4, 2007

Abstract: The purpose of this paper is to study the key successful factors of an entrepreneur/venture capitalist from a true story of an overseas Chinese Business strategy. The methodology for this paper was mainly applying the 'Blue Ocean Strategy' analytical framework by Kim and Mauborgne to a case study on a true story of Wu-Fu Chen (Chen). An extensive literature review was carried out before several interviews were conducted in person to examine how Chen had achieved his ambition, given no cash at hand, and how venture capital had played an important role on his career as an entrepreneur/venture capitalist over the years. The major conclusions drawn from this paper include the following: (1) to disregard all other inappropriate investments and just focus on fibre glass and wireless communications since the 1990s, (2) to reduce the investment scale and to keep the size of the company relatively small to maintain full flexibility and more focus, (3) to open up many venture capital companies simultaneously with innovative management skills to maintain high management performance, (4) last, but not the least, taking 'Blue Ocean Strategy' by keeping on endless innovation and staying on uncontested market all the time.

Online publication date: Tue, 04-Mar-2008

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