Consumer preferences for alternative fuel vehicles in South Korea Online publication date: Wed, 06-Feb-2008
by Yeonbae Kim, Gicheol Jeong, Jiwoon Ahn, Jeong-Dong Lee
International Journal of Automotive Technology and Management (IJATM), Vol. 7, No. 4, 2007
Abstract: The paper analyses consumer preferences for alternative fuel vehicles based on stated preference data gathered in South Korea. Five fuel type vehicles are considered in the analysis, and a mixed logit model using the Bayesian approach was used for the estimation. Estimation results show that preferences regarding fuel type and body type are heterogeneous, but preferences for cost variables and horsepower are relatively homogeneous across consumers. The results also show that an indirect network effect exists, influencing automobile demand. Simulation results show that diesel and hybrid vehicles will compete in the future for their shares of the market, with lower costs being the main source of competitiveness. Elasticity results show that fuel and maintenance costs are the most important factors influencing choice among alternative fuel vehicles and that an indirect network effect is important as well.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Automotive Technology and Management (IJATM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook