Transaction behaviour analysis of profit-earning investors in securities corporations
by Hsin-Hung Chen
International Journal of Management and Enterprise Development (IJMED), Vol. 5, No. 2, 2008

Abstract: Analysing investor behaviour by information systems to increase the opportunity of earning profit for investors will enhance customer satisfaction of securities companies and will also be helpful for the management and development of such firms. Moreover, securities investment is also important for financial departments of other enterprises. The objective of this study is to adopt Online Analytical Processing (OLAP) analysis and data mining to analyse the transaction behaviour and rules of profit-earning investors. The results classified several transaction behaviour rules of profit-earning investors. In addition, trading method and stock category were found to be the key factors of determining profit-earning.

Online publication date: Sat, 02-Feb-2008

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