R&D and business strategy: analysis of practices at Canon
by B. Bowonder, T. Miyake
International Journal of Technology Management (IJTM), Vol. 13, No. 7/8, 1997

Abstract: Canon has been one of the most innovative high technology companies in Japan. Canon has been able to strategically reposition itself effectively through systematic long range technology forecasting, identification of product segments with high potential and introduction of products in these segments ahead of its competitors. Canon has used globalisation, alliances and innovation in a well-coordinated manner. The R&D strategy of Canon involves incorporation of user perspective in problem formulation, then rapid problem solution through multifunctional groups, rapid productionisation and continuous improvement of manufacturing process. The business strategy of Canon can be termed as dynamic competence building in which distinctive competencies are renewed with the objective of dynamically maintaining its competitive edge.

Online publication date: Sun, 17-Aug-2003

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com