Removing RFID adoption obstacles: a socio-technical perspective
by Charlie C. Chen, Richard E. Crandall
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 2, No. 1, 2008

Abstract: The topic of RFID adoption is of current interest to a widespread audience, especially in the e-commerce and retailing sectors. This article brings a balanced perspective to a subject that is experiencing reporting at the extremes. Using a base of established research theories, including the innovation research stream by Everett Rogers and other theories such as Interorganisational Relationships (IOR) and resource dependency theory, the authors explore a multi-faceted decision domain by showing that the obstacles to RFID adoption encompass technological, managerial and societal issues. The adoption of a major new innovation is a complex process; the eventual success of RFID requires a blend of technological and behavioural changes.

Online publication date: Thu, 24-Jan-2008

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