Managing the P/SDI process: best-in-class principles and leading practices
by Hamid Noon, Hugh Munro, Gene Deszca, Marcel Cohen
International Journal of Technology Management (IJTM), Vol. 13, No. 3, 1997

Abstract: In today's competitive, high technology markets where firms are faced with persistently falling margins, a well-managed Product/Service Development and Introduction (P/SDI) process is critical to success. This article begins by outlining the typical problems and issues faced by high technology firms in the management of their P/SDI processes. An in-depth best-in-class benchmarking exercise uncovered leading practices that have contributed to more ''efficient'' and ''effective'' P/SDI processes. Since these exact practices cannot be expected to perfectly match the needs of all high technology firms, best-in-class principles are developed which underlie and drive P/SDI success. Adherence to these principles is key for firms to decrease costs, increase revenue, and improve overall profitability associated with a more successfully managed P/SDI process.

Online publication date: Fri, 15-Aug-2003

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