Organisation and employee congruence: a framework for assessing the success of organisational blogs
by Silvana Trimi, Holtjona Galanxhi-Janaqi
International Journal of Information Technology and Management (IJITM), Vol. 7, No. 2, 2008

Abstract: Blogs represent one of the most explosive outbreaks in the information world since the internet itself. Even though blogs have been around for more than a decade and have been regarded as something which will shake up just about every business, their benefits and therefore usage by organisations are yet to be fully explored. Blogs' usage by organisations depends not only on their benefits for the organisations themselves but also on employees' willingness and perceived benefit of blog usage. Congruence between the two, the organisation's and users' benefits of blogs, is important for the acceptance of blog technology and worthy for study. By analysing these benefits and the concept of congruence, this study proposes a research framework that can be used by future empirical studies.

Online publication date: Fri, 11-Jan-2008

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