Identifying and measuring the success factors of mobile business services
by Maiju Markova, Anne Aula, Antti Lonnqvist, Heli Wigelius
International Journal of Knowledge Management Studies (IJKMS), Vol. 2, No. 1, 2008

Abstract: This paper identifies the success factors of mobile business services through a case study. Our study showed that the success factors of mobile business services are varied, ranging from positive effects on the image of the service provider to time savings in the business processes of customer organisation. In addition, this study showed that the usability of the service has marked effects on business performance. In addition to identifying the success factors, this study presented concrete ideas on how the factors can be measured.

Online publication date: Fri, 28-Dec-2007

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