The business school curriculum and the study of automotive history
by Jace Baker, Pat McInturff, C.E. Tapie Rohm Jr.
International Journal of Management in Education (IJMIE), Vol. 2, No. 1, 2008

Abstract: While it has long been the case that business/economic history has rarely been taught as a stand-alone course in business schools, in contemporary times it is frequently given no opportunity to contribute to the curriculum. Using the history of the automobile industry as an example, the authors make the case that its history provides rich illustration of modern business concepts.

Online publication date: Mon, 10-Dec-2007

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