Strategic management of new products development at technological conglomerate network using expert support systems Online publication date: Mon, 03-Dec-2007
by Hsing Hung Chen, Amy H.I. Lee, Yunhuan Tong
International Journal of Management and Decision Making (IJMDM), Vol. 9, No. 1, 2008
Abstract: While Analytic Hierarchy Process (AHP), a popular Multi Criteria Decision-Making (MCDM) method, is able to deal with the strategic New Products Development (NPD) selection by synthesising subjective judgement, the judgement of experts is usually obscure. To deal with the vagueness in responses, an original AHP incorporated with sensitivity analysis instead of popular fuzzy AHP model is proposed and a firm can make a decisive evaluation by applying the new model more easily. In addition, the research finds that technological development keeps the network on leading technologies and diversified/differentiated development satisfies every customer's individual needs under industrialised Mass Customisation (MC) manufacturing network.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management and Decision Making (IJMDM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com