Sociological factors affecting trust development in virtual communities
by Farhad Daneshgar, Sharon Ho
International Journal of Networking and Virtual Organisations (IJNVO), Vol. 5, No. 1, 2008

Abstract: This study explores development of trust by people participating in Virtual Communities (VCs). The broad question in this research is to investigate common factors responsible for trust development in both virtual and physical worlds. The main sociological factors that influence trust in physical communities have been hypothesised for their contribution to the development of trust in VCs. A quantitative online survey instrument was developed and applied to an online community based on existing literature on sociology under two major categories: 'personal-level' and 'contextual-level'. Results confirmed significant contribution of the factors at both personal-level' and 'contextual-level'. Results also confirm some of the existing findings in related areas.

Online publication date: Sun, 02-Dec-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Networking and Virtual Organisations (IJNVO):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com