Optimal hotel segmentation mix strategy
by Shaul P. Ladany
International Journal of Services Technology and Management (IJSTM), Vol. 2, No. 1/2, 2001

Abstract: A model for the selection of the optimal mix of market segments (the total number of market segments and the specific market segments included) of a hotel is suggested. It is evaluated for a given set of potential market segments, when the individual demand curves are known in each segment. The problem is formulated as an efficient single state-variable Dynamic Programming model. It is suggested that the derived static results should be the optimal strategy to be used (instead of unfounded management directives) as input to tactical yield management policies in stochastic environments. A numerical example is provided for a 400-room hotel.

Online publication date: Fri, 04-Jul-2003

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