New ways of innovation: an application of the cyclic innovation model to the mobile telecom industry
by A.J. (Guus) Berkhout, Patrick A. Van Der Duin
International Journal of Technology Management (IJTM), Vol. 40, No. 4, 2007

Abstract: New developments in the mobile telecom industry, such as growing transmission bandwidth and sector-crossing business alliances, change the way in which mobile telcom's are innovating. Traditional innovation models, such as the single-company linear model ('pipeline model'), do no longer describe how innovation occurs today. An interesting alternative is the boundary-crossing Cyclic Innovation Model (CIM). It considers innovation processes as coupled 'cycles of change', connecting science with business, and technology with markets, in a cyclic manner. For illustration purposes, CIM has been applied to 'Lucio'. Lucio is a mobile data product-service combination introduced into the Dutch market by KPN Mobile. The analysis shows that Lucio is a multi-sector, class-2 innovation. It also shows that CIM provides insight into the complex network of companies involved, making clear how each company – technically and non-technically – contributes functionality that together constitutes the innovation. CIM may be considered a promising addition to the growing family of fourth-generation innovation models.

Online publication date: Mon, 12-Nov-2007

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